Facebook, with 500 million active users, is a powerful social network that provides tremendous opportunities for companies that use it well. To take your Facebook marketing to the next level, follow these tips from these highly respected professionals in the industry.
1: Add Facebook to your website
According to Jesse Stay, author of FBML Essentials and other Facebook books, one of the best things you can do is take Facebook to your website, with a few simple lines of code. The easiest way to do this is to add the Facebook Like Box to your website. Show the feed of your Facebook page, photos of people who are fans and the number of fans.
2: Try cheap Facebook ads
According to Chris Treadaway, co-author of Facebook Marketing: One hour a day, Facebook advertising is one of the most profitable forms of Internet Marketing advertising today. The ads are targeted and reasonably priced for businesses of all sizes.
It’s easy to set up an ad on Facebook; Simply go to the ads section on Facebook and click on the “Create an ad” button.
3 Take advantage of friends from your connections
Once you have your Facebook ad ready, Dave Kerpen, author of Likable Social Media: Marketing to Win in a Facebook World recommends you set up Facebook’s “Friends of Connections” option, the ad targeting that allows your fans be appears in your Facebook ads. You can do this in “Orientation” where you will see a place to show more details. To see this option, you have to be the administrator of the Facebook page.
4: Use the video to win new fans
People love videos, and best of all, every time someone who is not a fan sees your video, a button appears that suggests that person likes your Facebook page. According to Ekaterina Walter, Intel’s social media strategist, to take advantage of this feature, she must upload the video using the video tab within Facebook instead of embedding a YouTube video.
Every time someone who is not a fan sees your video on Facebook, you will see the Like button on your Facebook page on the video screen in the upper left corner. This is a great way to get more exposure and win new fans.
5 Facebook expert Mari Smith recommends using Facebook as a source to capture potential customers. To do so, he recommends adding the Static FBML (Facebook Markup Language) application to your fan page. This application allows you to add personalized content, including a subscription box, to your Facebook page.
Darren Rowse of ProBlogger promotes his podcasts on his Facebook page by using a subscription page. It has a separate page for the opt-in, which does a great job of drawing attention to the opt-in opportunity.
When it comes to Facebook, you need an adapted strategy that works for your business. As time passes, Facebook proves to be more important. You are beginning to see a growing gap between those who have it and those who do not.